Protecting a specific technology with patents does not necessarily translate into protecting the potential value of the overall business opportunity. The reality is, your IP brings you little value if others can circumvent it. We define a new way to value patents based on the extent to which they protect the value of the problem being solved rather than the value of the specific technology being used to solve it.
The typical patent approach does very little to protect the potential value of an invention and does almost nothing to protect a business from the competition. This interactive workshop educates attendees on the use of strategic patent portfolios that will enable them to unlock the real financial potential of their ideas and lead their marketplace.