The typical patent approach does very little to protect the potential value of an invention and does almost nothing to protect a business from the competition. This interactive workshop educates attendees on the use of strategic patent portfolios that will enable them to unlock the real financial potential of their ideas and lead their marketplace.
Protecting a specific technology with patents does not necessarily translate into protecting the potential value of the overall business opportunity. The reality is, your IP brings you little value if others can circumvent it. We define a new way to value patents based on the extent to which they protect the value of the problem being solved rather than the value of the specific technology being used to solve it.
The potential value of IP is far greater than most innovators realize—billions in litigation & licensing per year. The reality is that even with patents in place, it is challenging to keep a leg up on the competition. Of all the patents being processed each year, you can be sure some of them are related in some way to your innovations even if they are not the same idea, so if you are solving a real problem, time is not on your side.
Imagine if you controlled your business opportunity as if you had a monopoly? With the right patent portfolio, you can. When your IP protects the overall value proposition rather than the specific technology, you can completely change your game and create a whole new world of possibilities.
Join us – at our location or yours – to explore three big ideas about creating exponential value for your business using intellectual property.